in the media
One Method
Rebranding the Chinese Canadian Youth Athletic Association
See the insiration behind One Method’s rebranding project for the Chinese Canadian Youth Athletic Association
FeteChinoise
David Kuo: From Hoop Dreams to Banking Professional (With a Heart of Gold) 郭劍民：「球」勝之道
4/17/25 - As one of the most influential figures in Canadian banking and the game-changing founder of the Chinese Canadian Youth Athletics Association (CCYAA), Kuo was unraveling the many layers of his multi-faceted identity during our interview for this magazine article.
NBA TV Canada
Zach Edey and Yuki Kawamura Celebrate Asian Heritage Night in Toronto | NBA XL
03/19/25 - In this episode of NBA XL, take a look inside Asian Heritage Night at the Raptors vs. Grizzlies game, featuring Toronto's own, Zach Edey and Japanese fan-favourite, Yuki Kawamura, organized by the Canadian Chinese Youth Athletic Association.
Fête Chinoise
MìLà and Simu Liu: How the Frozen Dumpling Business Bridges Culture
03/11/25 - On March 9th, The Canadian Chinese Youth Athletic Association hosted an intimate conversation between Jenn Liao and Simu Liu, exploring the intersection of heritage, entrepreneurship, and modern branding.
NAAN FICTION
SLAM DUNKS & CULTURAL PRIDE: EMPOWERING ASIAN YOUTH THROUGH SPORTS WITH CLEMENT CHU
02/05/25 - In this episode of 'NAAN Fiction,' host Meera Estrada dives into the vibrant intersection of sports, community, and cultural pride with Clement Chu, founder of the Canadian Chinese Youth Athletic Association.
OMNI Television
北美華人籃球邀請賽15 年後重返大多區舉辦
01/24/25 - 加華青年體育會宣佈, 今年五月將在萬錦市主辦北美華人籃球邀請賽，幾千名來自北美各城市的球員將會參加比賽。
Toronto Star
‘Be loud and be a leader’: How a celebrity basketball game allowed a community to imagine new forms of greatness for itself
7/17/24 - This weekend, actor Simu Liu, basketball trailblazer Jeremy Lin and other stars face off in Toronto at the Celebrity Classic basketball game, started by Clement Chu.
Unlearn.
Asian Heritage Spotlight: Clement
4/29/24 - Embark on a journey through Asian heritage with Clement as he unveils personal stories, challenges 'legends' and cultural myths and shares the impactful work of the Canadian-Chinese Youth Athletic Association.
NBA TV Canada
NBA XL: Hoops of Heritage | Part 2 | The Chinese Community’s Love for Basketball
4/17/24 - CCYAA speaks to what it means to be a member of Toronto’s Chinese community
CityNews Everywhere
Basketball star Zach Edey is already creating a lasting impact on the Chinese Canadian community
4/9/24 - CCYAA president, Clement Chu, discusses the influence that the Canadian NCAA basketball star has on the Asian basketball community
BlogTO
Toronto Raptors drop new, limited edition Bruce Lee-inspired apparel
11/29/23 - The Toronto Raptors have collaborated with the Bruce Lee Foundation and CCYAA to launch an apparel collection inspired by iconic martial artist Bruce Lee.
now.
Toronto Raptors drop new, limited edition Bruce Lee-inspired apparel
11/29/25 - The Toronto Raptors have collaborated with the Bruce Lee Foundation, Mitchell and Ness, and the Canadian Chinese Youth Athletic Association (CCYAA) to launch a new, limited edition apparel collection inspired by iconic martial artist Bruce Lee.
Sportsnet 590
Clement Chu and Dennis Chang on CCYAA Bruce Lee Raptors Collab
11/29/23 - CCYAA discusses its latest clothing collaboration in partnership with The Bruce Lee Foundation, Toronto Raptors and Mitchell & Ness (30:54)
Toronto Life
Inside the glitzy CCYAA Celebrity Classic VIP party with Simu Liu and Jeremy Lin
7/10/23 - Simu Liu, Jeremy Lin and many of their famous friends attend VIP party held by CCYAA at the recently Michelin-starred Enigma Yorkville
Toronto Star
Simu Liu and Jeremy Lin headline Asian charity basketball game in Toronto
7/8/23 - Coverage of CCYAA’s 2023 charity basketball game featuring over 20 Asian celebrities and introducing the FreshFest food hall
Represent Asian Project
The Surprising Story Behind CCYAA’s Celebrity Classic Basketball Game
6/29/23 - Represent Asian Project covers the origins of CCYAA, the making of CCYAA’s Celeb Classic and why the mission of the organization goes beyond just basketball.
Sportsnet 590
Offseason Paths For The Raptors! Clement Chu Q&A
4/4/23 - Alex and Will are joined by Clement of CCYAA (1:02:44) to chat about the impact of Jeremy Lin’s charity work in the local community, scouting Asian hoopers, and the upcoming celeb classic.
The Toronto Guardian
CCYAA charity collab with Raptors and Mitchell & Ness
2/3/23 - CCYAA announces its latest clothing launch featuring the Toronto Raptors and the iconic Lucky Cat
NBA G League
University of Toronto
Behind the Scenes of Raptors 905 Lunar New Year Jersey
1/26/23 - CCYAA’s talented volunteer, Bonnie Cheung, discusses the inspiration behind her Lunar New Year design for the Raptors 905
Joe's Basketball Diaries Episode Three: The Model Minority
12/14/22 - In this podcast, CCYAA President Clement Chu is one of three guests who share their lived experiences and research around racism, xenophobia and the lack of representation in sport
Toronto Life
Fourteen takeaways from Simu Liu’s star-studded charity basketball bash
7/11/22 - Simu Liu loves his hometown—even when he’s getting chirped at the free-throw line. On Saturday, Toronto’s own Marvel superhero hit the hardcourt for the second annual Canadian Chinese Youth Athletic Association (CCYAA) Celebrity Classic, this time throwing down in front of a sold-out crowd at U of T’s Goldring Centre for High Performance Sport.
NBC News
CCYAA hosts its second Celebrity Classic basketball game
7/11/22 - Coverage of the 2022 Celebrity Classic in support of the Jeremy Lin foundation and CCYAA
Toronto Star
Jeremy Lin launches basketball school to inspire Asian diaspora youth
6/11/22 - CCYAA launches the rebrand of its children’s basketball programs with a clinic hosted by Jeremy Lin in Thornhill
Global new
Limited edition Vancouver Grizzlies shirts released for Lunar New Year
02/01/22 - A Lunar New Year limited edition sale attracted a lot of attention in Vancouver’s Chinatown Tuesday. Customers lined up to get their hands on the “Boba Grizz” capsule collection - a limited-edition selection of hoodies and t-shirts featuring the mascot of the former Vancouver Grizzlie’s holding bubble tea.
Daily hive
Special "Boba Grizz" Vancouver Grizzlies merch dropping in Chinatown
01/31/22- The Chinatown Storytelling Centre’s Foo Hung Curios gift shop is unveiling a unique Vancouver Grizzlies collection this week. The collection, which is a collaboration between Mitchell & Ness and the Canadian Chinese Youth Athletic Association, features the Vancouver Grizzlies logo reimagined with Chinese characters and a bear holding bubble tea.
Sportsnet 590
Boba Raptors with Clement Chu
12/2/21 - Will Lou and Alex Wong are joined by Clement Chu to discuss the Raptors' latest collaboration, this time featuring bubble tea (16:40)
OMNI TV
OMNI TV 2016 NBA All Star Chinese New Year Special
1/21/16 - This CCYAA produced broadcast for OMNI TV features the sights and sounds of the 2016 NBA All Star Weekend
New York Times
In Toronto, Celebrating the Knicks’ Newest Star
2/13/12 - Coverage of The Toronto Raptors’ Asian Heritage Night, hosted by CCYAA, against Jeremy Lin and The Knicks